The Ordinary

The Ordinary is a growing line of affordable skincare products that uses proven clinical technologies in innovative ways. The company was founded on the principle of honouring integrity in its purest form. Its honesty and integrity make it a groundbreaking product, not because it employs any new technologies. The Ordinary is brought into the world to stop mediocrity from passing for originality in disguise. As their slogan puts it, “Clinical formulations with integrity” is what The Ordinary is all about.

DECIEM is the company behind The Ordinary. They are an umbrella of brands focused on advanced functional beauty. With their expertise in materials chemistry and biochemistry, they developed NIOD to be a game-changer in the cosmetics industry. Integrity is unusual in the realm of aesthetic functionality. Commodity technology is masked as cutting-edge through the use of hyperbolic language and illogical pricing practices. The Ordinary was founded on the principle of honest discourse and the delivery of reliable, more approachable technologies at fair costs. Indirectly praising the breadth and depth of innovation that NIOD continues to bring to the category, The Ordinary celebrates honesty and fights against innovation stagnation in the sector.

Soothing & Barrier Support Serum


A multi-purpose remedy with the ability to help rebuild the skin barrier, alleviate irritation, and lessen the appearance of redness.


Support for the Barrier, Redness in the Look

Suited to

All Various Types of Skin

Key ingredients

Centella Asiatica Phytotechnologies, Ceramides, Niacinamide, Vitamin B12, Ginger Root Extract, Rapeseed Sterols, Bisabolol, Epigallocatechin gallate


The Soothing & Barrier Support Serum is a multi-functional product with the goal of calming the appearance of skin that has been inflamed. It aids in the recovery of the skin barrier in just 2 hours and delivers an instant 86% increase in the amount of moisture to the skin. This helps to calm uncomfortable feelings and reduce the appearance of redness.

The appearance of uneven texture is improved with the use of the Soothing and Barrier Support Serum, which also works to reinforce the barrier of the skin. The overall result is a smoother appearance. This comprehensive serum is designed to be used on all varieties of skin, including sensitive skin, as it is formulated with a number of different vitamins, lipids, and phytotechnologies.

The Multi-Active Formula Contains 8 key Technologies:

Vitamin B12:
Assists in maintaining the integrity of the skin barrier by lowering the appearance of dryness and redness while also contributing to the distinctive pink colour of the serum.

Gallic Acid Derivatives:
Propyl gallate, gallyl glucoside, and epigallocatechin gallyl glucoside (EGCG) are three activated forms of gallic acid that, when combined, can ease skin pain and target the appearance of redness caused by irritants.

Reduces the appearance of redness on the skin

Soothing Complex:
Reduces the sensation of skin tightness and the discomfort caused by dryness.

Ceramide Complex:
Ceramides (sphingolipids and phospholipids) generated from plants can be used as a topical delivery method for essential skin components.

2% Niacinamide:
Provides support for vital skin components that help the skin retain its natural moisture.

Sugar-based hydrators:
Provides moisture to the skin and helps support its natural barrier.

Centella Asiatica Phytotechnologies:
Isolated triterpenes, such as asiaticoside, madecassic acid, and asiatic acid, which are obtained from Centella Asiatica (Gotu Kola), are known to aid in the protection of the skin from irritants.

Testing Shows:

  • Repairs and strengthens the skin barrier
  • Provides an immediate 86% boost in skin hydration
  • Provides hydration that lasts all day
  • Reduces the look of redness
  • Improves the look of uneven skin texture for a smoother appearance

Product Directions

  • Apply a few drops to the face in the morning and evening.
  • If irritation occurs, rinse off, cease use, and consult a physician.
  • Use only as directed on unbroken skin.
  • Patch testing prior to use is advised.
  • Keep out of reach of children.

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