About The Ordinary

The Ordinary is an ever-evolving line of skin care products that use proven clinical technologies at affordable prices and transparent marketing. The brand was made to honour honesty in its purest form. Innovative not because it employs standard technologies but because of the trustworthiness and sincerity with which it presents itself. The ordinary is brought into the world to expose any attempt to pass off a commodity as originality. “Clinical formulations with integrity” is The Ordinary’s motto.

DECIEM is the company behind The Ordinary. They are a family of companies that make high-tech, multipurpose cosmetics. With their expertise in materials chemistry and biochemistry, they developed NIOD to be a game-changer in the cosmetics industry. Integrity is unusual in the realm of aesthetic functionality. Commodity technology is masked as cutting-edge through the use of hyperbolic language and illogical pricing practises. The Ordinary was founded on the principle of honest discourse and the delivery of reliable, more approachable technologies at fair costs. The Ordinary is an honest brand that battles against the industry’s innovation stagnation and indirectly praises the breadth of change that NIOD keeps bringing to the sector.

Why Serums Matter?

Serums have secured a top spot in the world of skincare, and for a good reason. These highly concentrated formulas come packed with active ingredients that can specifically target a wide array of skin concerns. Whether you’re losing sleep over fine lines, uneven skin tone, dark spots, or dehydration, serums have the power to bring about noticeable improvements. To top it off, their lightweight and easily absorbable formulation means fast-acting results without the heavy, greasy feel of some other skincare products. These impressive benefits make serums an absolute must-have for anyone seeking to elevate their skincare routine.

Must-Have Serums from The Ordinary

Niacinamide 10% + Zinc 1%

Introducing their powerful and effective Niacinamide 10% + Zinc 1% formula. This amazing water-based serum boasts a high concentration of 10% Niacinamide, also known as vitamin B3, and Zinc PCA to deliver incredible benefits to your skin. Over time, this serum will help to boost the brightness of your skin, improve its overall smoothness, and also reinforce the skin’s natural barrier. It’s important to note that while this formula can be used to enhance the benefits of acne treatments, it is not a treatment for persistent acne-related conditions. If you’re experiencing persistent acne, they recommend making an appointment with your healthcare provider to discuss your options. Whether you’re looking to improve your skin’s texture or prevent future damage, their Niacinamide 10% + Zinc 1% formula is the perfect addition to your skincare routine.

Hyaluronic Acid 2% + B5

Hyaluronic Acid 2% + B5 is a game-changer in the skincare world. With its unique water-based formula, this product is specifically designed to target multiple layers of your skin, delivering hydration where it is needed most. By combining low-, medium-, and high-molecular-weight hyaluronic acid molecules, as well as a next-generation HA crosspolymer, this formula works to support hydration while targeting the appearance of wrinkles and textural irregularities. And with the added benefits of pro-vitamin B5, this product helps to enhance hydration at the outer layers of your skin, leaving you with a plump, radiant complexion. Say goodbye to dry, tired-looking skin and hello to a new and improved you!

Amino Acids + B5

Have you ever wished for a product that would help you achieve softer and smoother skin? Look no further than Amino Acids + B5. This ultra-thin serum not only supports your skin’s natural hydration barrier but also includes a concentrated solution of amino acids and amino acid derivatives that mimic your skin’s natural moisturizing factors. The water-based formula is perfect for those who don’t want a heavy, greasy feel. And with added pro-vitamin B5, your skin will receive surface and below-surface hydration, giving you the soft and smooth skin you’ve always wanted. Say goodbye to dry and dull skin with Amino Acids + B5.

Marine Hyaluronics

If you’re looking for a new serum to add to your skincare routine, then Marine Hyaluronics may be just the ticket. This lightweight serum is packed with all sorts of skin-friendly ingredients, from exopolysaccharides and glycoproteins to blue-green algae and amino acids. But what sets Marine Hyaluronics apart is its ability to direct water where it’s needed most. By targeting hydration below the skin surface, this serum can help give you a softer, plumper complexion that’s sure to turn heads. So why not give it a try and see if Marine Hyaluronics could be the perfect addition to your daily routine?

Retinol 0.5% in Squalane

Say goodbye to fine lines and uneven texture with Retinol 0.5% in Squalane, the water-free solution that enhances skin’s appearance. With its 0.5% retinol concentration, this product delivers dramatic results that make it a must-have in any skincare routine. Its formula is supported by squalane, which is known for being a natural moisturizer that helps combat the dryness often associated with retinol use. If you’re concerned about the sensitivity of your skin, don’t worry – Retinol 0.2% in Squalane is a great place to start and gradually work your way up to 0.5% and beyond. Remember, this product should be used within three months and stored in the fridge, and sun protection is crucial when using retinoids. Though it’s not a treatment for acne, Retinol 0.5% in Squalane addresses a range of skincare concerns, making it an essential part of any beauty regimen.

Why We Buy From The Ordinary?

The Ordinary has become a game-changer in the beauty industry, providing high-quality products at prices that won’t break the bank. One of the most popular items the brand offers are its serums, and it’s no surprise why. The Ordinary’s serums are made with potent ingredients that are tailored to specific skin concerns. From hyaluronic acid to niacinamide, these serums have been praised for their effectiveness and ability to transform even the most stubborn skin. Plus, with their sleek packaging and affordable price points, it’s easy to see why consumers keep coming back for more. So if you’re in the market for a new serum, The Ordinary‘s products should definitely be on your radar.

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