ABOUT Morrisons
Morrisons is a major UK supermarket chain headquartered in Bradford, West Yorkshire, with a history dating back to 1899. Originally starting as a market stall in Rawtenstall, Lancashire, selling butter and eggs, Morrisons has grown into one of the largest grocery retailers in the country. The chain operates a wide range of stores across the UK, from large hypermarkets to smaller local outlets, and is renowned for its focus on fresh produce, including in-store butchers, bakers, and fishmongers.
Morrisons offers a variety of products, including groceries, clothing, and household items. In 2021, the company transitioned from being publicly traded to private ownership under Clayton, Dubilier & Rice (CD&R). It is committed to sustainability and engages in community and charitable activities, aiming to reduce plastic use and support local farmers. Morrisons also provides online shopping and delivery services, enhancing convenience for its customers.
WINE & SPRITE BY MORRISONS
Morrisons has all sorts of wines and Sprite that will suit everybody’s tongue and preference. Their wines are red, white, rosé and sparkling wines from various countries at varying prices and some of them are Cabernet Sauvignon, Chardonnay, Prosecco among others They also offer private brands and house brands that are cheap and quality.
Morrisons also sells Sprite as a soft drink which is non-alcoholic beverage, it is lemon lime flavoured soft drink which is in normal and diet version and is available in cans and bottles. Regarding the newest choices and the current offers, the customer should go to the official website of Morrisons or get to the store.
Schweppes Slimline Elderflower Tonic Water
Introducing a new and exciting addition to the Schweppes range: This one is quite simple: Elderflower Tonic. This tonic water is ideal for improving the flavor of several beverages because of its sweetness and the floral flavor. They are quite soft and delicate with a definite elderflower taste, which makes the wine ideal to be consumed on the rocks as it creates a rather opulent experience.
However, it is appropriate as a mixer especially with the Smirnoff® vodka because it results to a better tasting drink due to the low flavor interjection. Served neat or over ice Schweppes Elderflower Tonic gives the occasion a touch of sophistication and a burst of floral flavor.
Dead Mans Finger Blue Coconut Rum
Dead Man’s Fingers is quite a recognizable brand in the world of spirits due to its distinctiveness. This rum was first created in the Rum & Crab Shack in St Ives, Cornwall, England, and is popular now for its unique flavor and character.
Out of all the variations, Dead Man’s Fingers Blue Coconut is quite unique as it incorporates coconut flavor to the rum.
Bankhall Single Malt Whisky
This amber gold whisky is matured and finished in Bourbon barrels which makes it to have a rich taste. The first taste perceivable is the sweetness of vanilla and toffee with candied fruits and dried fruits such as figs and sultanas.
Such fragrances create a positive and homely feeling of the smell that sets the expectation for the rich flavor of the guest.
Asahi Super Dry Beer Lager Bottle, 5% ABV
Asahi extremely Dry is the premium beer of Japan which adheres to the original recipe and uses only the finest ingredients to brew an extremely dry beer with a refreshing after taste.
Asahi Super Dry being perfect beer to complement a range of meals due to the beer’s clean finish. When it comes to the best food complement, this fine lager is best enjoyed with sushi, curry, pork, and other dishes
WHY CHOOSE MORRISONS?
Therefore, the objective of this paper is to highlight the various angles that would be advantageous for Morrisons to be chosen by the customers. All the products ranging from groceries, fresh produce and household products are found in the stores but with a higher emphasis on fresh produce due to the butcheries, bakery and fish section. Morrisons is associated with value for money, which includes low price and own label goods with special offers.
Other CSR that the company also extends includes; The company also has concern with the environment in that it minimizes the use of plastics as much as they can and support local farmers among others. Morrisons has many convenient stores in Great Britain and it has a good web selling system; the company’s products are high quality, cheap and are accompanied by good customer relations hence the company is popular supermarket chain.
