Luke, which was established on a small scale in the West Midlands in 2001, is now a well-known brand in modern menswear internationally. The brand has evolved organically but has not lost any of its key characteristics; it has grown with the support of key independent menswear stores.

Luke is the man of the new era, the man of the new age gentility, and the working man hero of today’s fashion of menswear. It has its roots in the rebellious spirit of its home city, Birmingham, which is undoubtedly present in the brand. A foundry worker comes across a fashion model, and of course, all the characters, including Luke, are well dressed. Luke firmly stands for the fact that it is possible to make any item of menswear look trendy without turning it into a provocative piece that would be too sexualized but still remain masculine. The United Kingdom of Luke is a friendly country, and the brand provides an elitist outlook for that nation.



A cool and comfy addition to your everyday wardrobe, this classic crew neck t-shirt from LUKE is all you need to complete your look. In addition to being made from 100% cotton, it has a crew neck made of soft ribs and a huge LUKE EST. 1977 badge in white and gold situated on the front of the garment.

  • Iconic LUKE bi-colour trim tape
  • Large LUKE EST. 1977 black/gold badge with raised gloss print
    Rib neck


On this informal crewneck t-shirt by LUKE, there is a scooped hem. It is made from a cotton mix and is cut to a standard long line fit. It is finished off with the lion head emblem that is synonymous with the company, which is located on the left breast, and it is adorned with the LUKE tri-colour trim tape that is placed on the neck rib.

  • Iconic LUKE BLACK, GOLD, RED lion head embroidery
  • Iconic LUKE tri-colour trim tape
  • Long line length
  • Curved hem
  • Rib neck


If you are looking for a smart-casual piece to add to your wardrobe, this quality polo from LUKE is the right option. In addition to being constructed from a high-quality modal blend, it features a traditional collar and button placket at the centre front and on both cuffs, with shining pewter buttons serving as the finishing touch. The style is finished off with the brand’s signature matte black metal lion head rivet, which is located on the left chest of the garment.

  • Iconic LUKE matte black metal lion head rivet
  • Iconic LUKE tri-colour trim tape
  • Shiny pewter LUKE buttons
  • Button placket detail on both cuffs
  • Rib collar and cuffs


During this season, you should always have this chic black t-shirt from LUKE on hand. The LUKE EST. 1977 printed text is written in white on the rib cuffs and a contrast red stripe is featured on the rib crew neck and rib cuffs of this luxury cotton blend product, which is constructed from a luxury cotton blend. Next, the appearance is finished off with the lion head embroidery that is so iconic to the company, which is located on the left chest.

  • Iconic LUKE BLACK, GOLD, RED lion head embroider
  • Iconic LUKE tri-colour trim tape
  • Rib neck
  • Rib cuffs with LUKE EST. 1977 text print and red stripe


The Luke1977 Summer Sale is a perfect chance to refresh the wardrobe with trendy and comfortable clothing at affordable prices. From fashionable t-shirts, elegant jackets to smart trousers, the sale provides what most people would like to wear. This sale is perfect for anyone who wants to improve their summer wardrobe, as the attractive discounts and the brand’s recognition for the production of fashionable and long-lasting clothing will make the purchase worthwhile. Do not let this opportunity to dress better pass you by and check out the quality that Luke1977 has to offer.

Don’t miss the chance to shop this summer with the Luke1977 Summer Sale; the prices are rising soon! Do not miss these great opportunities and refresh your look by wearing trendy, stylish and very durable clothes that can be purchased online or in any Luke1977 store. Act now because these sales will not be around for much longer!

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