With over 100 years of experience, C W Sellors UK is the leading independent family-run jeweller in the United Kingdom, offering the finest selection of fine jewellery and luxury watches from exclusive brands and leading designers from around the world.

We were established in 1979 and have over 40 years of invaluable experience, playing a leading role in the jewellery retail and manufacturing sectors in the United Kingdom. Currently in its second generation, the company employs a highly skilled and dedicated team of jewellers and watch specialists.

The finest collections of beautifully crafted diamond and gemstone jewellery, including rare British gemstones such as Derbyshire Blue John and Whitby Jet, and designer jewellery are available online and in each of our stores, which are spread throughout the Midlands and Northern England.

Learn more about our dedicated luxury watch store Jura Watches, which is the largest online luxury watch shop in the United Kingdom, showcasing leading Swiss watch manufacturers. We are an authorised stockist of brands such as IWC Schaffhausen, Breitling, TAG Heuer, Gucci, Longines, Montblanc, Oris, and Bremont, as well as many other specialist brands, including rare limited edition watches, which are available to purchase online and in-store. We also have a large selection of fine jewellery.

Speak with a member of our knowledgeable and friendly team of jewellery and watch specialists, both online and in person.

Established in 1980, the Company of Master Jewellers has grown to become the leading buying group for independent jewellers in the United Kingdom and Ireland.


It is a piece of jewellery designed by Aldo Cipullo for Cartier SA in 1969. The Love Bracelet (styled LVE, with the horizontal line inside the letter “O” alluding to the bracelet’s locking mechanism) is a bracelet that was created in 1969. Gold plating was used on the early versions of the Love Bracelet, but solid gold or platinum is now used in the production of more recent designs. The prices of the bracelets vary depending on the materials used, with some reaching as high as $56,000 for some pieces. As of 2019, the Love Bracelet is still in production, and Cartier has expanded the line to include products based on the design of the original bracelet, such as cufflinks, rings, earrings, necklaces, and watches, all of which are made in the same factory as the bracelet. When the line debuted in 2006, it was hailed as “the most successful collection in the company’s history.”

The design of the bracelet, which some have compared to mediaeval chastity belts, has prompted some to express disapproval of it.

A lawsuit against multiple jewellery stores in Manhattan and Puerto Rico was filed by Cartier in the 1990s, alleging that the stores were selling counterfeit Love Bracelets. The lawsuit was settled out of court.

In the United States, the classic version of the love bracelet starts at $6,300 USD for yellow and pink gold, with white gold available for an additional $6,750.

Cartier has made the Love bracelet available in a variety of metals, including 18k yellow gold, 18k “pink” (rose) gold, 18k white gold, and platinum. Platinum has since been phased out of production. Many of the screw-motif bracelets are available with diamonds as a substitute for or in rotation with the screw-motif. Ceramic accents and precious gemstones in a variety of colours have also been made available. In 2009, pave diamond versions of the shoes became available. There are also cuffs that do not close or lock, which are available. More recently, a “thin” version of the Love bracelet in a smaller size has become available. When using the thin version, the locking mechanism is comprised of a hinge and only a single screw.

Cartier introduced the Love charity bracelet in June 2006, a version of the bracelet that is made up of a silk cord and a golden ring that bears the word LOVE. With the purchase of each bracelet, Cartier makes a $150 donation to a variety of charities, each of which is supported by a celebrity. Evangelist Eva Mendes helped to spread the word about the charity bracelet’s 2009 version.

Here’s a preview of Gucci yellow gold chain by  CW Sellors UK:



Messika’s new Lucky Move diamond jewlery collection reinvents the good-luck charm as a piece of jewelry. Featuring pendants, necklaces, rings, earrings and diamond chain bracelets, the luxury jewelry pieces in the collection embrace the medallion trend to reboot it with style. Graphic and sleek, each of the models in the collection perfectly blends the softness of precious metal with the sparkling radiance of diamonds. The handcrafted Lucky Move 18 carat white gold diamond chain bracelet set with diamonds is the perfect illustration of this. This white gold diamond bracelet is the ideal gift for a birthday or birth, it can be personalised with an engraving of your choice.

According to that GIA standard, the “best” diamond color is D. (Read more about D color diamonds here.) D color diamonds are the equivalent of IF or FL grade diamonds on the clarity scale — they’re very rare, and their price definitely reflects that.

of the four most common gold purity levels, 10K is the most durable, though it also has the lowest gold content. 14K is slightly purer while also highly durable, while 18K gold is the purest form of gold that’s typically used for engagement rings and other jewelry.

Here is a preview of Gucci white gold diamond chain bracelet by CW Sellors UK:


In addition, wearing a gold chain for good luck is recommended because the colour yellow is associated with good fortune and neutrality in many cultures. There is also an ancient belief that wearing such jewellery keeps negative energy at bay, and thus brings prosperity, happiness, and peace into one’s life.

Among the most durable and long-lasting options are 14k or 18k solid gold chains, which are made of 14k or 18k solid gold, respectively. It is durable and strong enough to wear every day because of the high karat gold content in 14k jewellery.

If you’re shopping for a gold chain, it’s critical to consider the purity of the gold you’re purchasing. Chains will be available in a variety of purity levels, including 9ct gold (37.5 percent gold) 14 carat gold (58.33 percent gold) 18 carat gold (75 percent gold) 22 ct (91.66 percent gold) 24 ct (99.99 percent ). Simply put, the greater the number of carats, the greater the amount of gold present.

We recommend that you purchase a genuine gold chain. Gold-plated jewellery is significantly less expensive than gold-plated jewellery, and it can be a reasonable alternative in some situations. Real gold (10k and above) is much more durable than sterling silver, and it is a better choice for everyday wear than silver. In addition, gold-plated chains have a low resale value because they are so expensive.

Here’s a preview of Gucci yellow rose gold chain by  CW Sellors UK:

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