The French luxury fashion house YslBeauty SAS (/iv slr/, also known as Saint Laurent), also known as Saint Laurent, was founded by Yves Saint Laurent and his partner, Pierre Bergé, in Paris in 1968. Yves Saint Laurent SAS is also known as Saint Laurent. Former Creative Director Hedi Slimane was responsible for bringing the company’s haute couture collection back to life in 2015. Creative director Anthony Vaccarello began working for the company in April 2016.

Saint Laurent was established in 1962 and today sells a variety of ready-to-wear products for women and men, as well as leather goods, shoes, and jewellery. Yves Saint Laurent Beauté also has a presence in the beauty and fragrance markets, though this is owned by L’Oréal, which has exclusive licences to use the name and has exclusive rights to distribute it.

“YSL’s namesake personified the brand’s style and vision, and by drawing on this history, the beauty [brand] is able to infuse serious luxury into a product that is both affordable and easily accessible.”

Gucci Group purchases Yves Saint Laurent in 1999. Yves Saint Laurent was founded in 1961 by Yves Saint Laurent and his business partner, Pierre Berge. The fashion house was acquired by Gucci in 1999. It is estimated that the Gucci Group spent approximately $1 billion to acquire Sanofi Beaute, owner of the Yves Saint Laurent brand, from PPR, which had purchased it five years earlier.


This artificial intelligence-powered beauty device allows you to create custom lipstick shades with the YSL Rouge Sur Mesure. It has gained popularity on TikTok due to its ability to create up to 4,000 different shades of YSL’s Velvet Cream Matte Finish lipstick, which has gone viral.

Yves Saint Laurent Rouge Sur Mesure, the first consumer launch of this innovative technology, was announced by L’Oréal one year after its introduction. Perso, a smart at-home device that allows consumers to create their own customised lip colours, is the driving force behind this campaign.

If you’re like most people, you’ve seen a stunning celebrity makeup look and wondered what products they used to achieve it. Tons of people have speculated for years about the exact shade of red lipstick that Taylor Swift wears, and I know that I’ve personally wished I could re-create specific lipstick shades that I’ve seen on some of my favourite celebrities and models. If you’ve ever wished you could create your own lipstick shade or had the ability to re-create any colour (even one worn by a celebrity), allow me to introduce you to YSL’s latest beauty innovation, the Rouge Sur Mesure Custom Lip Color Creator ($299). It’s a revolutionary product that allows you to create your own lipstick shade or re-create any colour (even one worn by a celebrity).

The new YSL Beauty tool, which uses artificial intelligence to customise virtually any lipstick shade you can imagine, brings together beauty and technology. Despite the fact that it sounds complicated, the process is straightforward: you simply insert a set of colour cartridges into the device, select the colour you want to create using the device’s phone app, and the machine will mix up the perfect shade within minutes.

The device itself is stunning, and it has the appearance of either a futuristic YSL handbag or a very sophisticated message in a bottle (from aliens, probably). It is not inexpensive — it will cost you $299, not including the cartridges, which are $89 each — but is it truly possible to put a price on completely personalised beauty? In terms of colour, the cartridges themselves are divided into four colour families (red, orange, pink, and neutral), with three shades in each family. If you purchase all four cartridge sets, you’ll have a total of 4,000 different shades at your disposal. The device even includes a detachable compact with a mirror, allowing you to take your lipstick with you wherever you go after you’ve found your perfect shade.

Here’s a preview of Rouge sur mesure device by YslBeauty:


A high-end mascara that gives you massive volume and an intense black colour. A couture mascara with extreme volume and a deep black finish for a glamorous look. The oversized brush and fragrance- and paraben-free formula create a rich, buildable black colour that lasts throughout the day.

A revolutionary breakthrough in mascara that gives lashes a boost for a more full, flared, or dramatic look over your false eyelashes, while also providing a more natural appearance. The Lashes and Cosmetics Eyelash Extension Mascara is oil-free and suitable for use with all types of eyelash extensions, including eyelash extensions (single, cluster, or strip eyelashes)

“Generally speaking, if you are using your mascara on a regular basis, it should be replaced every three to six months,” he told Allure magazine.

For many women, the decision between mascara and lash extensions is a matter of personal preferences. In our research, however, we discovered that the long-lasting benefit of lash extensions outweighed any other characteristic that mascara possessed.

The only makeup and mascara that is safe to use when wearing lash extensions are those that are oil-free. Preserving the adhesive bond between your falsies and your natural lash line is the most important step in extending the life of your extensions, and water-based mascara is the most gentle product to use with delicate lash extensions.

Here’s a preview of Lash clash mascara by YslBeauty:


Lash Clash’s thick, yet creamy formula is made possible by an innovative oil-in-water wax formula that is combined with hyper-black pigments and smudge-resistant boosters to create a louder impact with each swipe of the brush.

A pair of smoky eyes in either black or brown is a universally flattering look that can be worn by almost anyone. You can use it for a nighttime look or a special occasion because it is a very feminine way of enhancing your eyes.

When dark eyeshadow is applied to both the top and bottom eyelids, it is blended to create a dramatic effect (often used attributively), it is referred to as a “cat-eye” look. Perfect smoky eyes; gorgeous smoky eyes; a dreamy smoky eye look; the perfect smoky eye.

When it comes to makeup, the smokey eye is a timeless classic that can transform your look from everyday to evening wear in minutes. You may find it difficult to achieve that sultry, bold look when you have darker skin because you may feel like you have to use a lot of shadow. Keep the rest of your outfit simple so that your eyes are the focal point of your ensemble.

Smokey eye makeup is a great choice for people with small eyes because it makes them appear larger. Simply apply a dark brown kohl along the upper and lower lash lines, softening it with an angled brush, to achieve the desired look. Because of this, your lashes will appear thicker, and your eyes will appear more pronounced and wider.

Here’s a preview of lash clash smokey eye bundle by YslBeauty:

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